Category: Content Marketing to SMEs for Banks

How Bank of New Zealand leverages dashboards and content to help their small businesses build resilience and grow.

How banks can coordinate their business content marketing across all channels to amplify content. How Bank of New Zealand leverages dashboards and content to help their small businesses build resilience and grow. Description New Zealand is one of the first countries to give clues what a post COVID world for small business banking looks like. […]

Building a small business amplification ecosystem

How banks can coordinate their business content marketing across all channels to amplify content. It’s not uncommon for banks to create small business content, place it inside their website, tick a box and move onto the next campaign or task. But content in itself will only create a certain amount of SEO driven traffic. To […]

Helping your small business customers; Phase 2

During phase 1 of the pandemic, business owners turned to their bank and government to access capital to remain in business. Now we are in phase 2; a mix of supporting new start-up opportunities while dealing with the coming fallout of businesses running out of cash. Learn what business owners really want from their bank […]

The four small business COVID stages and building resilience

Business owners around the world continue to struggle under the impact of Covid-19. Things they’re dealing with include reduced cash flow, vanishing customers, setting up new technology, ensuring employee safety, shaky supply chains and diminishing government financial aid. Yet small business owners are showing incredible resilience as they push forward despite these challenges to pivot […]

Why does a bank need content marketing?

It’s important to market your content effectively to stay relative and authoritative in your industry.

Your bank’s website shouldn’t be an online brochure

A bank’s website should be a major marketing asset, one that’s dynamic, modern, makes use of social media platforms and seeks to consistently engage its audience.

Do you know what small business owners are looking for in a bank?

At the end of the day, what small business owners want is a bank that understands small business.

Making the most of your high-value content

Almost all Hero content can be turned into something else, making sure that you’re squeezing every drop of value out of it.

Is your content overlooking CTAs?

CTAs are most effective if they’re deployed properly. And to know how to do that, you need to identify what kind of CTA you’re using.

Small business content for the mobile audience

Mobile content is an actual thing. So how do you create it?