Step 1. Create a place for the content to live
Have your IT/web development team set up an area inside your website to house the content. This could be a single landing page with a list of content for small businesses to access, similar to;
- bmo.com added start, grow and transition content to create a 5-step process.
- tdbank.com have a resource center that contains all their small business content.
- meridiancu.ca created a business planning landing page to house their small business tools.
- myfirst.bank developed a specific area to house all their small business content.
- asbhawaii.com designed a business resource center that contains tools, calculators, guides and links to product and services.
- nab.com.au built a small business hub including third party offers.
- anz.com.au place all of their small business content (survey, templates, calculators, articles) in a landing page.
- voyage.harborone.com created a stand-alone content hub.
Step 2. Amplify
Once you’ve created the content, add the content to your business content ecosystem. Read more about amplifying content.