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Helping your small business customers; Phase 2

Helping your small business customers; Phase 2

During phase 1 of the pandemic, business owners turned to their bank and government to access capital to remain in business. Now we are in phase 2; a mix of supporting new start-up opportunities while dealing with the coming fallout of businesses running out of cash.

Learn what business owners really want from their bank right now – and it’s not always about money. We’ll share some best practices from banks around the world so you can see what other financial institutions are doing. And, you’ll enjoy strategies to acquire new small business banking customers.

Join small business experts Glen Senior and Roger Pierce from The Small Business Company to find out:

  • What front-line bankers should be saying to business customers right now
  • 3 opportunities for banks to win more customers during the pandemic
  • Things your bank can do to help business owners (other than financing)

If your role within a financial institution involves supporting or marketing to small businesses, join us as we share our unique insights, research and resources to help you better help your small businesses now and in the future as they recover.


Download the presentation

About our presenters

Roger Pierce

Roger is a serial entrepreneur who understands first-hand what it takes to grow a small business. In addition to helping banks and brands engage small business customers, Roger is the author of small business books and has trained hundreds of entrepreneurs in 5 countries.

Glen Senior

Glen has been helping small businesses start and grow since 1989. Along the way he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and worked with a number or organisations on small business content strategy including Microsoft USA, Bank of America, Royal Mail, Virgin Money, MBIE, Inland Revenue, IPONZ, NZTE and the BNZ. Since 2005 Glen has focused on the banking sector, and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences, and is sought out as an opinion leader in this space.


Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries. Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.