How banks can coordinate their business content marketing across all channels to amplify content.
How Bank of New Zealand leverages dashboards and content to help their small businesses build resilience and grow.
New Zealand is one of the first countries to give clues what a post COVID world for small business banking looks like. Amy Stewart from BNZ will outline how their small businesses are using MyBusiness Live and useful content and tools to manage their business better, with Chris Simmons from 9 Spokes giving a live demo.
- The evidence of dashboard benefits and why data-driven businesses are doing better than everyone else
- Why BNZ adopted their dashboard
- Where these tools fit into the overall bank ecosystem
- The role of content in engaging small business customers
About our presenters
Roger is a serial entrepreneur who understands first-hand what it takes to grow a small business. In addition to helping banks and brands engage small business customers, Roger is the author of small business books and has trained hundreds of entrepreneurs in 5 countries.
Glen has been helping small businesses start and grow since 1989. Along the way he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and worked with a number or organisations on small business content strategy including Microsoft USA, Bank of America, Royal Mail, Virgin Money, MBIE, Inland Revenue, IPONZ, NZTE and the BNZ. Since 2005 Glen has focused on the banking sector, and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences, and is sought out as an opinion leader in this space.