You can have some of the best small business content around, that could also have come at a cost, but it’s not doing any good if your audience doesn’t know about it. Promotion should be part of any good content strategy – and we’ve got some tips that you can include when thinking about how to promote your content.
- Social media. Yes, it’s a touch obvious but it’s an essential and fundamental tool that should be part of any marketing mix. It’s cheap – often free – and it’s the ideal way to reach your audience, since everyone’s online. Not only can you let your small business customers know about new content, but you can engage with them and get their feedback.
- Email. Some people think it’s old-fashioned, but it’s still one of the most versatile and popular ways to communicate with your customers. E-newsletters are a great way to let your small business clients know you’ve got new content they’ll be interested in.
- Webinars. These are a great way to educate your small business customers as well as promote content. Let’s say you’ve got a new financial tool such as a break-even calculator or a cash flow forecast template. Hosting a webinar not only lets your customers know about the new tool, but they’ll appreciate being shown how to use it.
- Seminars. The ‘real-life’ version of a webinar. This provides great opportunities to interact with your small business customers face-to-face, letting them know what new content is available and getting their feedback.
These are only a few of the ways you can get the message out about your small business content. There are many more, and Google’s your best bet at finding out about some of them. For instance, live streaming is becoming increasingly popular. The Twitter-owned app Periscope. This lets you broadcast and explore the world through live video. You can also see where news is breaking, visit a new place, or meet people and share interests – all in real-time.
There are also content communities that you can share your content on. The idea is to find one that’s specific to small business banking and join. This is about more than just self-promotion though; it’s a way to engage with others who are promoting content in the same industry. In other words, it’d be a bit rude to join and just start posting your own bank’s content; you need to share other articles, comment and vote on other stories – be part of the community.
It’s also important to make it easy for your audience to share your content. Make sure everything has easily accessible social media buttons in strategic places, so your readers can instantly share your content with their followers.
A good content strategy always includes ways to promote it. The more visible it is, the more of an audience share you’ll achieve.
Here at TSBC, we can help with ideas for promoting your content. Contact us to find out how we can help you.