Glen Senior

Glen Senior is the CEO and founder of The Small Business Company (TSBC), a content marketing agency that specializes in providing educational resources and tools for banks, credit unions, and other financial institutions to support small business clients. He has over 30 years of experience in small business education and has authored six publications. His background includes developing training programs for government entities, teaching entrepreneurship at the MBA level, and creating content strategies that help financial institutions engage with their customers.

TSBC collaborates with banks and credit unions to create a range of content, such as cash flow templates, business plans, webinars, and financial calculators. These resources are designed to help small business owners make better financial decisions, particularly in areas like managing cash flow and understanding financial planning. Glen emphasizes the importance of tailoring content to meet the specific needs of different industries, ensuring that banks can deliver targeted support to their small business clients. Business content drives traffic via SEO for search, and increasingly, is used to be referenced by AI as business owners change how they seek information.

Through these efforts, Glen Senior and TSBC help banks strengthen their role as trusted advisors by offering valuable, educational content that small business owners can access online. This not only improves the customer experience but also helps banks retain clients who increasingly seek digital solutions and insights for their businesses.