Informative business guides

Articles

Stocking your resource center with high-quality articles is effective when it comes to solving small business pain points and insights.

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Detailed and Digestible

Written by small business experts, our small business articles cover the topics your customers need to help them understand, start, run and grow their businesses. We cover everything from how to start a business, through to cash flow, international trade and cyber security. Use our content, rewrite it to suit your market and products (or ask us to help). Having the right small business content on your site, helps build more success for your customers and increases your product awareness.

Why business owners like articles
  • They can skim content to get to what they want, fast
  • There's the depth of information when they need it
  • Practical next steps give them things to do in their business
Why financial institutions like articles
  • All articles are keyword rich, which is great for SEO and traffic
  • It's possible to add lost of content inexpensively
  • Content can be cut, edited, pasted and reused and amplified in other channels
Customization
  • All custom articles are written to a specific brief, which you sign-off
  • Content matches your tone, SEO requirements and local keywords
  • We'll add links to product and calls to action
Download the anatomy
Deployment is easy
We'll send you a Word file for each article. You can then edit, amend and deploy anywhere in your overall content ecosystem.
Versatile

Use across your various business channels. Share it in an e-newsletter. Post it on your social media. Distribute it throughout your organization so your bankers can do the same.

Concentrated

Anchoring your resource center with guides and articles presents an opportunity to pinpoint specific topics and share rich, informative content with your customers.

Searchable

Buzzwords are important. But go a step past SEO. Give your customers what they’re looking for with high-quality content that actually addresses and solves their pain points.

Trusted by the best

Our Range of Content Options

Some people like to read, some prefer to do. Appeal to learners of all kinds by using a bit of everything. Here’s a snapshot of our popular tools and content.

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Business Health Checks

Diagnostic tools that allow your customers to self-select information, generate reports, and download.

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Videos & Infographics

Straightforward and engaging, visually formatted information makes difficult topics easier to explain and understand.

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Articles

Optimized for SEO to drive traffic with the flexibility to fit multiple channels (social media, e-newsletters, etc.)

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E-books & Checklists

Highlight specific topics to demonstrate your knowledge, position your brand as one of value, and improve engagement.

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Online Business Planners

Increase qualified leads with customized business planners that correspond with your loan requirements and other offers.

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Templates & Calculators

With interactive templates and calculators embedded in your website, you’ll increase engagement time and brand awareness.

Articles

Want to Build a  Resource Center?

We offer free 30 minute walk-throughs for you to preview our content and tools.