About Us

Dedicated to Helping Small Business Owners

The Small Business Company (TSBC) delivers real benefits to banks and credit unions by providing tailored content solutions that help these institutions better engage with their small business customers.

How we support financial institutions

The Small Business Company has a proven record of working with the marketing and digital teams of banks and credit unions across North America, including some of the largest.

develop
library icon
Providing educational content and resources
  • TSBC specializes in creating practical educational resources such as guides, templates, articles, and calculators  specifically designed for small businesses. This content covers critical business areas like cash flow management, business planning, marketing, and financial literacy.
  • By integrating these resources into their websites, banks and credit unions can offer valuable support to small business clients, positioning themselves as trusted advisors and knowledge sources. This helps in improving customer retention and satisfaction​.
pc icon
Supporting digital engagement
  • TSBC helps banks and credit unions enhance their digital presence by providing online content that is easy for small businesses to access and understand. The focus on digital content delivery aligns with the increasing demand from business owners for online tools and resources.
  • This digital-first approach means that banks and credit unions can meet their clients where they are (online) and provide the support that small businesses need without requiring in-branch visits. This is particularly valuable in a post-pandemic world where digital services are increasingly expected​.
peoples icon
Enhancing customer acquisition and retention
  • By offering high-quality content and tools, banks and credit unions can attract new small business customers and retain existing.
  • These tools not only assist business owners in their day-to-day operations but also create a stronger connection between the bank and the business customer, making them more likely to use other financial services like loans, credit lines, and merchant services.​
extension icon
Customization and industry-specific insights
  • TSBC works closely with banks to create content that is tailored to their specific customer base. This can include regional insights, industry-specific advice, and targeted marketing content that resonates with the bank’s local market.
  • Such customization allows banks to offer more personalized and relevant advice to small business owners, improving the overall user experience on their websites and making the financial institution stand out from competitors​.
checked icon
Banker engagement
  • Bankers are increasingly being asked to act as advisers to their customers or prospects during their busy day. Adding web resources to your website provides them a library of content to use in these conversations.

Overall, The Small Business Company helps banks and credit unions become more effective partners to small businesses by enhancing their digital resources, improving customer engagement, and providing valuable, industry-specific content that supports business growth. These benefits not only enhance the customer experience but also position banks as go-to resources for small business owners, driving loyalty and long-term customer relationships.

laptop image
Our People

Helping Small Businesses Grow

We understand the hard work that goes into cultivating success. That’s why we’ve dedicated The Small Business Company to helping others achieve it. Having been through it ourselves, we want to share our knowledge with as many small business owners as we can.

The TSBC management team

We have a number of in-house expert writers, developers and designers, all small business focused, creating great content every day.

Glen Senior
CEO

Glen has been helping small businesses start and grow since 1989. Along the way he has published 6 books on small business development and business planning, created training courses...

Roger Pierce
VP Marketing North America

Over the past 25 years, Roger has enjoyed entrepreneurship while starting and running a total of 14 small businesses, some of which he has even sold...

Bruce Young
Head of Digital Deployment and Support

Bruce is our Digital Deployment and Support Manager. He manages the customization, delivery and implementation of our digital tools ...

Trusted by the best
Find out how some of our clients have used our content.
Trusted by the best
Contact Us
Find Out More

We offer free consultations to discuss how we can help you make more valuable connections with small businesses. Get in touch, we’d love to hear from you.