We’re small business content strategy and digital marketing experts, helping banks engage their small business customers by creating practical content which drives online traffic and leads.
Our superpower? We truly understand small business pain points, providing millions of small business owners practical advice and tools to help them start, run, grow and exit.
Small business content marketing problems we solve
We find our clients need to:
Develop their small business content marketing strategy or ecosystem.
Work out the best UX when redesigning their website
Populate their business resource center
Post thought leadership content inside social media
Execute a digital marketing campaign
Drive traffic to product pages
Generate small business leads
Find ways for bankers to have better customer conversations
Keep customers on their website longer
Afford content on a limited budget
To differentiate from other banks.
Easy access to a wealth of expert small business content.
If you have a content strategy and want unique content that aligns with your marketing objectives, we’ll create custom content you can embed in your website (on brand and tone) with specific calls to action. All content is created by our small business experts (in-country), who have been developing guides and tools for over 20 years.
Access our library of white label content, ready for you (or we can help) to edit, amend, re-brand and deploy in your online channels (website, social media, e-newsletter, banker conversations etc). Once logged in, use our friendly dashboard to browse the topics or types of content you need, then download and save the source file, copyright free.
Wow – really, really good content, Glen. THANK YOU.
Kris Levan | SVP, Marketing & Communications Manager | First Commonwealth Bank
The support you’re providing is fantastic.
Larissa Murphy | AVP, Digital Channel and Content Marketing | First Commonwealth Bank
Time on site increased 21%, and monthly unique visitors increased 24% month-on-month since we launched the small business content supplied by TSBC.
Astrud Burgess – ANZ, New Zealand
Since we altered our lead capture strategy and added TSBC content to our site, small business section visits are up 189% and lead form submissions are up 228%.
Daryle Seidman, Content Marketing Manager
I must say I find most online calculators are actually quite redundant and valueless but this ones gold! Simple little application and easy to use.
Since adding the Sage Survival Guide to our site as a lead magnet to attract new customers , we’ve had 60x more registrations than we usually receive.
Neal Cranna, Sage, Canada
Over 5 months when the online training was available, our average e-newsletter open rate increased 47%. The TSBC e-learning action plans have been a very effective tool for us in terms of driving up traffic to our website.
Brigitte Reed – Microsoft, New Zealand
Glen’s extensive knowledge of the small business industry allows us to tap into his expertise, helping us as a bank to better educate and support our small business customers while achieving our marketing goals to drive traffic and leads.
Amy Steward, Bank of New Zealand,Head of Business Activation,
BNZ Partnership Banking
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