If you want small business leads to your website, enable bankers with better advisory conversations, generate organic traffic, create a content strategy, update your website, re-position how you target small businesses or you need small business articles, blogs, checklists, templates and tools to feed your content engine, we can help.
Small business content marketing problems we solve
Fast-track what you need. Help new start-ups. Assist customers build resilience. Enable businesses to grow. Generate qualified small business leads.
Deploying interactive tools such as calculators, diagnostics, online business plans and quizzes help keep customers on your site, allow you to engage and differentiate from the competition, and help with small business financial literacy and education.
Our bank clients tend to have one or more of the following needs:
An urgent requirement for small business content
Tools to engage customers
Access to a regular cadence of content
Wanting to drive online traffic
To improve small business financial literacy
Help bankers develop customer relationships and conversations
Easy access to a wealth of expert small business content.
If you have a content strategy and want unique content that aligns with your marketing objectives, we’ll create custom content you can embed in your website (on brand and tone) with specific calls to action. All content is created by our small business experts (in-country), who have been developing guides and tools for over 20 years.
Access our library of white label content, ready for you (or we can help) to edit, amend, re-brand and deploy in your online channels (website, social media, e-newsletter, banker conversations etc). Once logged in, use our friendly dashboard to browse the topics or types of content you need, then download and save the source file, copyright free.
Whether you need guides, templates and checklists to populate your small business banking site, or in-depth assistance with strategy and custom content creation, or a library of articles your staff can download and edit to post in social media, please contact us.
Since we altered our lead capture strategy and added TSBC content to our site, small business section visits are up 189% and lead form submissions are up 228%.
Daryle Seidman, Content Marketing Manager
The Small Business Company have played a key part in our small business engagement strategy, from creating practical expert content we can embed in BNZ’s MyBusiness Live Ecosystem, to our overall content framework on the BNZ website.
Glen’s extensive knowledge of the small business industry allows us to tap into his expertise, helping us as a bank to better educate and support our small business customers while achieving our marketing goals to drive traffic and leads.
Amy Steward, Bank of New Zealand,Head of Business Activation,
BNZ Partnership Banking
I must say I find most online calculators are actually quite redundant and valueless but this ones gold! Simple little application and easy to use.
The support you’re providing is fantastic.
Larissa Murphy | AVP, Digital Channel and Content Marketing | First Commonwealth Bank
Since adding the Sage Survival Guide to our site as a lead magnet to attract new customers , we’ve had 60x more registrations than we usually receive.
Neal Cranna, Sage, Canada
Over 5 months when the online training was available, our average e-newsletter open rate increased 47%. The TSBC e-learning action plans have been a very effective tool for us in terms of driving up traffic to our website.
Brigitte Reed – Microsoft, New Zealand
Time on site increased 21%, and monthly unique visitors increased 24% month-on-month since we launched the small business content supplied by TSBC.
Astrud Burgess – ANZ, New Zealand
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