Webinar

Relpro and TSBC joint webinar

Growing Your New Commercial Business Pipeline and Leveraging Targeted Content to Increase Deposit Growth

May 17, 2023

In a competitive banking market, bankers are focused on the importance of attracting and retaining more commercial deposits. Lance Rosenthal, Chief Growth Officer of RelPro, and Glen Senior, Chief Executive Officer of The Small Business Company, discussed how a targeted prospecting and content strategy can help you drive deposit growth for your organization. During this session, Lance and Glen covered:

  • Identifying ‘cash-rich’ industries to prospect for deposits
  • Connecting with decision-makers efficiently and effectively
  • Leveraging technology solutions to streamline business development
  • Developing a content strategy to drive qualified business leads
  • Strategies for amplifying content across your marketing ecosystem

Supporting documents

Download our One page small business strategy (pdf)

Download our Complete guide to content marketing (pdf)

Explore more resources
Bankers Whitepaper
One page content strategy

Generate qualified leads with targeted practical small business content.

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Promoting your small business content

The best small business content is not doing any good if your audience doesn’t know about it.

Article
Content marketing fundamentals

Tactics for banks that help make content marketing campaigns successful.

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