Easy access to a wealth of expert small business content.
Custom content
If you have a content strategy and want unique content that aligns with your marketing objectives, we’ll create custom content you can embed in your website (on brand and tone) with specific calls to action.
All content is created by our small business experts (in-country), who have been developing guides and tools for over 20 years.
Business Content Library
Access our library of white label content, ready for you (or we can help) to edit, amend, re-brand and deploy in your online channels (website, social media, e-newsletter, banker conversations etc). Once logged in, use our friendly dashboard to browse the topics or types of content you need, then download and save the source file, copyright free.
Join us for our next webinar
Partnering with The Small Business Company
Here at The Small Business Company, we’ve been working with a number of partners to collaborate by working together to appropriately on-sell or introduce our respective bank clients to each other. In this 30-minute open discussion Roger Pierce and Glen Senior will talk about how these partnerships work, how to set up a partnership agreement, and the things you need to watch out for to ensure it’s mutually beneficial.
Wednesday, Dec 1, 2021 03:00 PM EST
We’re small business content strategy and digital marketing experts, helping banks engage their small business customers by creating practical content which drives online traffic and leads.
Our superpower? We truly understand small business pain points, providing millions of small business owners practical advice and tools to help them start, run, grow and exit.
Small business content marketing problems we solve
- Get access to a regular cadence of practical small business articles and blogs they can use as their own
- Provide tools, templates and calculators to help improve small business financial literacy
- Populate their business resource center with practical content
- Regularly find content to send in e-newsletters
- Post thought leadership content inside social media
- Drive traffic to product pages
- Generate small business leads
- Find ways for bankers to have better customer conversations
- Keep customers on their website longer.
Wow – really, really good content, Glen. THANK YOU.
Kris Levan | SVP, Marketing & Communications Manager | First Commonwealth Bank
The support you’re providing is fantastic.
Larissa Murphy | AVP, Digital Channel and Content Marketing | First Commonwealth Bank
Time on site increased 21%, and monthly unique visitors increased 24% month-on-month since we launched the small business content supplied by TSBC.
Astrud Burgess – ANZ, New Zealand
Since we altered our lead capture strategy and added TSBC content to our site, small business section visits are up 189% and lead form submissions are up 228%.
Daryle Seidman, Content Marketing Manager
Discount calculator
I must say I find most online calculators are actually quite redundant and valueless but this ones gold! Simple little application and easy to use.
Nathan Frater,
Backbone Marketing
Since adding the Sage Survival Guide to our site as a lead magnet to attract new customers , we’ve had 60x more registrations than we usually receive.
Neal Cranna, Sage, Canada
Over 5 months when the online training was available, our average e-newsletter open rate increased 47%. The TSBC e-learning action plans have been a very effective tool for us in terms of driving up traffic to our website.
Brigitte Reed – Microsoft, New Zealand
Glen’s extensive knowledge of the small business industry allows us to tap into his expertise, helping us as a bank to better educate and support our small business customers while achieving our marketing goals to drive traffic and leads.
Amy Steward, Bank of New Zealand,Head of Business Activation,
BNZ Partnership Banking
