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Why content is important
Having the right content on a website is crucial for effective Search Engine Optimization (SEO). Search engines like Google prioritize content relevance and quality when ranking websites. Websites with relevant, informative, and well-structured content are more likely to appear higher in search engine results pages (SERPs), increasing visibility and attracting organic traffic. Therefore, having the right content is crucial.
How we can help
Quality content
Quality content enhances user experience (UX), which indirectly impacts SEO performance. Engaging content that addresses users' needs, provides valuable information, and is easy to navigate, keeps visitors on the website longer, reduces bounce rates, and encourages social sharing and backlinking. These signals indicate to search engines that the website is credible and authoritative, leading to higher rankings and improved SEO outcomes.
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Targeted content
The right content enables you to target relevant small business keywords strategically. Keyword optimization is a fundamental aspect of SEO, as it helps search engines understand the relevance of your website's content for small businesses. This targeted approach not only improves search engine visibility but also increases the likelihood of converting visitors into customers or loans.
Our solution
We provide ongoing support and advice based on our experience working with other organizations in the financial sector. We'll help you determine who your target audience is and what content you need to attract them.
Stand out from the crowd with different content formats
Using a variety of content formats on your website enhances its SEO potential. While written content is essential, incorporating other formats such as images, videos, infographics, and interactive elements diversifies the user experience and attracts business owners. These multi media elements not only make the content more engaging but also increase the likelihood of appearing in the right search results, including image and video searches. Multimedia content tends to encourage more social shares and backlinks, further boosting your SEO performance.
Our solution
Our content is available in multiple formats. Your library subscription gives you access to everything from articles, to videos, templates, business planning tools and embeddable calculators. These are all editable so they can be branded with your colors and styles.
Stand out from the crowd with different content formats
Using a variety of content formats on your website enhances its SEO potential. While written content is essential, incorporating other formats such as images, videos, infographics, and interactive elements diversifies the user experience and attracts business owners. These multi media elements not only make the content more engaging but also increase the likelihood of appearing in the right search results, including image and video searches. Multimedia content tends to encourage more social shares and backlinks, further boosting your SEO performance.
Our solution
Our content is available in multiple formats. Your library subscription gives you access to everything from articles, to videos, templates, business planning tools and embeddable calculators. These are all editable so they can be branded with your colors and styles.
Update, update, update
Continuously updating and optimizing website content is essential for maintaining SEO relevance. Old outdated content leaves a bad impression, therefore, regularly reviewing visitor data and refreshing content to reflect current trends, industry updates, and user preferences is crucial for staying competitive in search rankings. By keeping the content fresh, relevant, and optimized, your website can maintain and improve it’s SEO performance over time, ensuring sustained visibility and success in the ever-changing digital landscape.
Our solution
Our library has over 200 articles to choose from and dozens of other formats such as videos and templates, there is a wealth of content you can select from, edit and use to update your site. We also publish new content regularly so the library is always fresh. We also offer bespoke custom content for those occasions where you need something specific such as customer case-studies.
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