Amplification

The Small Business Company - content for banks

Amplification

Make sure everyone can see your content

Once your content is in place you will gain natural traffic from enhanced SEO and placement of content inside your site. However, there are further ways you can ensure that the content is used by as many people as possible.

By creating content once but using many times, you’ll be able to amplify your content inside your business channels. Review our sample Business banking content ecosystem to identify where and how you could distribute content.

Sprinkle through your website

Seed content across your product pages as well as in a resource area. For example, add direct downloads of business plan and cash flow templates on business loan pages.

Social media/Blog

Coordinate with the social team to profile a different piece of content every day (or week) on their delivery schedules and use content to hook users. Request bank staff inform their networks the content is available.

Partner organizations/syndication

Share with partners and syndicate to channels, for example accountants, lawyers, business interest groups, chambers of commerce and the SBDC’s.

Staff

Include the use of content in staff training, add content links to staff email signatures and encourage bankers to email their customers directly with new pieces of content

Call centers/points of contact

Include the availability of content in call center training.

E-newsletter

Profile content in your customer newsletters. Align content to specific campaigns.

In branch

Develop posters, flyers, point of sale material to inform people in-branch. (You could make it compulsory for bank staff to promote the content to business bank customers, or hand them a promo flyer.) If you wish, print content and hand it to customers.

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