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Beyond Content - Creating an Amplification Strategy for Business Impact
Presentation by Larissa Murphy, VP Advertising and Content Manager, First Commonwealth Bank, and Glen Senior, CEO The Small Business Company at the Small Biz Conference, Las Vegas, October 10th, 2024
Beyond Content: Creating an Amplification Strategy for Business Impact, features a session on enhancing business impact by amplifying bank marketing and content strategies, particularly in the context of small business support. The conversation was moderated by Nick Miller from Clarity and included insights from Larissa Murphy, Vice President Advertising and Content Manager, at First Commonwealth Bank, and Glen Senior, President of The Small Business Company.
Their discussion focused on leveraging digital content to attract and engage clients, ultimately positioning banks as trusted partners in their customers’ business journeys
Presentation by Larissa Murphy, VP Advertising and Content Manager, First Commonwealth Bank, and Glen Senior, CEO The Small Business Company at the Small Biz Conference, Las Vegas, October 10th, 2024
Beyond Content: Creating an Amplification Strategy for Business Impact, features a session on enhancing business impact by amplifying bank marketing and content strategies, particularly in the context of small business support. The conversation was moderated by Nick Miller from Clarity and included insights from Larissa Murphy, Vice President Advertising and Content Manager, at First Commonwealth Bank, and Glen Senior, President of The Small Business Company.
Their discussion focused on leveraging digital content to attract and engage clients, ultimately positioning banks as trusted partners in their customers’ business journeys
Define Your Brand with Custom Content
Schedule a consultation to discuss your goals and explore your best options for content creation.
In this episode of The Unsure Entrepreneur Podcast, Roger Pierce interviews Glen Senior, Founder and CEO of The Small Business Company, a specialized marketing agency providing expert small business content to banks, credit unions, and brands. (37 min)
A blog on its own isn’t enough anymore. As AI has completely reshaped how people find, consume, and act on information.
In this 30-minute webinar, we take you inside the new Business Content Library and show you ready-to-deploy content your bank can put on its website.