Beyond Content - Creating an Amplification Strategy for Business Impact
Presentation by Larissa Murphy, VP Advertising and Content Manager, First Commonwealth Bank, and Glen Senior, CEO The Small Business Company at the Small Biz Conference, Las Vegas, October 10th, 2024
Beyond Content: Creating an Amplification Strategy for Business Impact, features a session on enhancing business impact by amplifying bank marketing and content strategies, particularly in the context of small business support. The conversation was moderated by Nick Miller from Clarity and included insights from Larissa Murphy, Vice President Advertising and Content Manager, at First Commonwealth Bank, and Glen Senior, President of The Small Business Company.
Their discussion focused on leveraging digital content to attract and engage clients, ultimately positioning banks as trusted partners in their customers’ business journeys
Presentation by Larissa Murphy, VP Advertising and Content Manager, First Commonwealth Bank, and Glen Senior, CEO The Small Business Company at the Small Biz Conference, Las Vegas, October 10th, 2024
Beyond Content: Creating an Amplification Strategy for Business Impact, features a session on enhancing business impact by amplifying bank marketing and content strategies, particularly in the context of small business support. The conversation was moderated by Nick Miller from Clarity and included insights from Larissa Murphy, Vice President Advertising and Content Manager, at First Commonwealth Bank, and Glen Senior, President of The Small Business Company.
Their discussion focused on leveraging digital content to attract and engage clients, ultimately positioning banks as trusted partners in their customers’ business journeys
Define Your Brand with Custom Content
Schedule a consultation to discuss your goals and explore your best options for content creation.
AI-powered engines summarize, recommend, and cite. That means creating content that is not just optimized for keywords but is credible, structured, and reference-worthy.
Carefully defining your target market and creating a unique style of communication (your voice), aligned with an effective lead generation strategy, will help pull in the small business customers you want.
Driving small business traffic to your website can be easier said than done. The Internet is so overloaded with information, both useful and not so useful, that finding your place amongst the noise can be overwhelming.