Bankers Whitepaper

Generating small business leads online

Carefully defining your target market and creating a unique style of communication (your voice), aligned with an effective lead generation strategy, will help pull in the small business customers you want.

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Bankers Whitepaper
Beyond Content - Creating an Amplification Strategy for Business Impact

Presentation by Larissa Murphy, VP Advertising and Content Manager, First Commonwealth Bank, and Glen Senior, CEO The Small Business Company at the Small Biz Conference, Las Vegas, October 10th, 2024

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Principles for email newsletters

You want to project the right image, while ensuring your email achieves your objectives.

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AI content strategy to drive traffic and leads

AI-powered engines summarize, recommend, and cite. That means creating content that is not just optimized for keywords but is credible, structured, and reference-worthy.