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In this episode of The Unsure Entrepreneur Podcast, Roger Pierce interviews Glen Senior, Founder and CEO of The Small Business Company, a specialized marketing agency providing expert small business content to banks, credit unions, and brands. (37 min)

Presentation by Larissa Murphy, VP Advertising and Content Manager, First Commonwealth Bank, and Glen Senior, CEO The Small Business Company at the Small Biz Conference, Las Vegas, October 10th, 2024

Here at The Small Business Company, we’ve worked with banks and credit unions from all over the world. Our experience with small business content has given us a clear idea of what works and what doesn’t. We’ve taken the best and presented it in this guide so that you can get the most out of your marketing.

Here’s how to track your bank’s return on investment from content on your website.

Why add expert small business content to your website? This slide deck outlines our content strategy for small business banking sites.

Carefully defining your target market and creating a unique style of communication (your voice), aligned with an effective lead generation strategy, will help pull in the small business customers you want.

Six financial literacy topics small businesses need to pay attention to. How they can improve their financial performance and what financial institutions can do to help their customers survive and grow.

Driving small business traffic to your website can be easier said than done. The Internet is so overloaded with information, both useful and not so useful, that finding your place amongst the noise can be overwhelming.

Share these strategies with your small business customers to help them build resilience.

Your clients who are looking to start a business can improve their chances of success by following our recommended four steps.

This book was written to help businesses along their COVID kick start-up journey. It covers from idea to initial assessment to a feasibility study, then through basic business preparation and risk management. You are fee to use this to help support your customers.

Your clients may have some good tales to tell about their path to success.

It’d be unusual if you hadn’t thought of using AI to generate internally the content you need to educate and engage your business customers or members.

Tactics for banks that help make content marketing campaigns successful.

As generative AI becomes more prevalent, businesses need to position their content strategically for AI-powered search systems and chatbots.

How banks can coordinate their business content marketing across all channels.

The best small business content is not doing any good if your audience doesn’t know about it.

You want to project the right image, while ensuring your email achieves your objectives.

Don't forget that the audience sitting behind their screens reading your content are human beings.

NAB has undertaken this research to understand what can be done to support small business through the crisis.

Generate qualified leads with targeted practical small business content.

In this 30-minute webinar, we take you inside the new Business Content Library and show you ready-to-deploy content your bank can put on its website.