Resources

The Small Business Company - content for banks

Resources

Access free resources to help you develop a content strategy and begin the journey of providing expert practical small business resources to your prospects and customers.

Whitepapers and guides

Whitepaper
Whitepaper

Four strategies to build business resilience

Share these strategies with your small business customers to help them build resilience.

Open (pdf).

Whitepaper
Bankers Guide

Generating Small Business Leads Online

Define your target market and a style of communication to pull in small business customers.

Open (pdf).

Whitepaper
Bankers Guide

Proving Small Business Content ROI

Here’s how to track your bank’s return on investment from content on your website.

Open (pdf).

Strategy
Bankers Guide

One Page Content Strategy

Generate qualified leads with targeted practical small business content.

Open (pdf).

business resilience strategies
Bankers Guide

Business Financial Literacy

What small businesses need to understand about financial literacy and how your bankers can help.

Open (pdf).

Small business content strategy
Bankers Guide

Small business content strategy

Why add expert small business content to your website? This slide deck outlines our content strategy for small business banking sites.

Open (pdf).

Small business banking enews
News

Read our previous email newsletters

The four small business COVID stages and building resilience webinar
WEBINAR

Building business resilience to COVID

Business owners are dealing with reduced cashflow, vanishing customers and more.

Building a small business amplification ecosystem webinar
WEBINAR

A content amplification ecosystem

How banks can co-ordinate their business content marketing across all channels.

How Bank of New Zealand leverages dashboards
WEBINAR

Leveraging dashboards and content

How Bank of New Zealand leverages dashboards and content to help their small business customers.

Articles

Tips for promoting your small business content
ARTICLE

Promoting your small business content

The best small business content is not doing any good if your audience doesn’t know about it.

ARTICLE

Content marketing fundamentals

Tactics for banks that help make content marketing campaigns successful.

ARTICLE

Case studies – a content marketing gold mine

Your clients may have some good tales to tell about their path to success.

People not SME's
ARTICLE

They’re people, not SMEs

Don’t forget that the audience sitting behind their screens reading your content are human beings.

Newsletters
ARTICLE

Principles for email newsletters

You want to project the right image, while ensuring your email achieves your objectives.

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