Resources
Strategy
Our four stages to develop best practice content, deploy in your channels and amplify.
Small Business Recovery help
How your small business owners can navigate their way out of a crisis, after they’ve exhausted their funding.
Four strategies to build business resilience
If your business is under extreme stress, then time can run short to develop long-term plans for recovery.
Whitepapers
WHITEPAPER (pdf)
Bankers Guide to Generating Leads Online
Carefully defining your target market and creating a unique style of communication will help pull in the small business customers you want.
WHITEPAPER (pdf)
Bankers Guide to Proving Small Business Content ROI
If you were asked to track your bank’s return on investment from content on your website, where would you begin?
WHITEPAPER (pdf)
Bankers Guide to Six Customer Conversations
Comprehensive downloadable PDF that can be gated to collect leads.
WHITEPAPER (pdf)
Financial Literacy for Small Businesses
Too many people have a lot of debt, little savings, and often don’t get taught good financial habits…
Webinars
WEBINAR
The four small business COVID stages and building resilience
Business owners around the world continue to struggle under the impact of Covid-19. Things they’re dealing with include reduced cash…
WEBINAR
Building a small business amplification ecosystem
How banks can coordinate their business content marketing across all channels to amplify content…
WEBINAR
Leveraging dashboards and content
How Bank of New Zealand leverages dashboards and content to help their small businesses build resilience and grow…
Articles
ARTICLE
Tips for promoting your small business content
You can have some of the best small business content around, that could also have come at a cost, but it’s not doing any good if…
ARTICLE
Three fundamentals that guide content marketing success
It can be difficult to establish a set of tactics that might make a certain content marketing campaign successful over another…
ARTICLE
Case studies – a content marketing gold mine
Here’s the thing – people love to tell their own stories, especially if they’re success stories. So if your bank has clients…
ARTICLE
They’re people, not SMEs
All too often it’s easy to forget that the audience sitting behind their screens reading your content are human beings…
ARTICLE
Seven important principles for email newsletters
Getting the balance right in a marketing email or e-newsletter is always tricky. You want to project the right image…