Resources
Access free resources to help you develop a content strategy and begin the journey of providing expert practical small business resources to your prospects and customers.
Whitepapers and guides
Whitepaper
Four strategies to build business resilience
Share these strategies with your small business customers to help them build resilience.
Bankers Guide
Generating Small Business Leads Online
Define your target market and a style of communication to pull in small business customers.
Bankers Guide
Proving Small Business Content ROI
Here’s how to track your bank’s return on investment from content on your website.
Bankers Guide
One Page Content Strategy
Generate qualified leads with targeted practical small business content.
Bankers Guide
Business Financial Literacy
What small businesses need to understand about financial literacy and how your bankers can help.
Bankers Guide
Small business content strategy
Why add expert small business content to your website? This slide deck outlines our content strategy for small business banking sites.
Webinars
WEBINAR
Starting a business in a COVID world
How COVID has changed the playing field and created an increase in new start-ups.
WEBINAR
Building business resilience to COVID
Business owners are dealing with reduced cashflow, vanishing customers and more.
WEBINAR
A content amplification ecosystem
How banks can co-ordinate their business content marketing across all channels.
WEBINAR
Leveraging dashboards and content
How Bank of New Zealand leverages dashboards and content to help their small business customers.
Articles
ARTICLE
Promoting your small business content
The best small business content is not doing any good if your audience doesn’t know about it.
ARTICLE
Content marketing fundamentals
Tactics for banks that help make content marketing campaigns successful.
ARTICLE
Case studies – a content marketing gold mine
Your clients may have some good tales to tell about their path to success.
ARTICLE
They’re people, not SMEs
Don’t forget that the audience sitting behind their screens reading your content are human beings.
ARTICLE
Principles for email newsletters
You want to project the right image, while ensuring your email achieves your objectives.